The Mercedes Benz Fashion Festival is an annual event in September, held at Town Hall in Sydney – though there are also dates across Australia. The show takes place on 3 days, with ticket options for Opening Night ($100), Front Row ($140), A-List ($90) or General Admission ($50). We attended the Red Carpet Runway finale on the third day (Saturday), insisting on seeing some international designers instead of just local Aussie ones. We would have loved to go for the VIP tickets, but by the time we got to booking, only A-list (2nd and 3rd row) seats were left. No biggie, it still came with a gift bag and Festival Hub access.
Our show was scheduled to begin at 9pm, but we were alerted to arrive at least 15 minutes before. Fashionably late, we arrived just in time to take a few quick pictures by the screen and run in to find our seats.
The show ran smoothly, with big names like Alex Perry, Rachel Gilbert and Steven Khalil among others. We had expected to find the outfits too out-there or absurd, but shocking majorities were stunning and minimal – it was hard to stop taking photos! The runway show passed insanely quickly, but that may have been because we were so absorbed with the models and fabulous-ness of it all.
But the after-show Festival Hub was as equally amazing as the show, so we couldn’t complain. The hub is hidden one level below the runway, and home to a bunch of freebies and sponsored booths. We started at the stand for Rekorderlig Cider, where (you guessed it) we got free Ciders! Flavours included passion fruit and strawberry, and were surprisingly refreshing and light. We then made our way to the Oppo booth where a Flat-Lay competition was taking place; a new Oppo smartphone was the prize for a winning post to Instagram with a designed flat lay of phones and accessories.
Next to that was the Tempus Two stand, serving mini glasses of rose and party bags filled with assortments of candy – the best! We finally lined up for the Photo Booth, and made it just in time for the Hub’s closing time; backdrop options included the Eiffel Tower, and you get 2 copies of 3 shots.
The cherry on top was getting home and opening the gift bag, complete with a Mercedes-Benz portable charger, an Oppo water container, a miniature Cosmoplitan perfume, a small tube of conditioner, collagen cream, Pawpaw and face cream – not to mention the MBFF tote! It’s safe to say that 90$ was well worth it, and we would have gladly paid $140 for first-row tickets and Star Lounge access.